We look at the web in a different way.

I have always studied the human condition since I was a young lad, trying to figure out why people did what they did. People can be strange creatures indeed, and sometimes just weird, but my conclusion was what drives the human condition more than most things about us is the need for self-expression, ergo la facebook. Facebook has become the most popular single website on the search engines, and one of the best outlets to waste my time. I can sit, watch tv, talk on the phone, build websites, and at the same time, get validated that “I just ate a nice bowl of pinto beans”.

One of the features of the facebook website that we’re all familiar with is the “Like” button. The like button is a little benign link that gives us all that small orgasm of “hey, I am somebody”, and makes me feel important that “I just got a coffee at Starbucks!”, or “Whoopie made a LOL on The View”. Taking a closer look at the facebook like button, I can see many facets to why I think people click on that little bitty damn thing, and the results are interesting if not revealing. Continue reading →