During my travels, I have seen many start-ups for organizations. The best are those that all in the group have the same vision and have a clear path to the goal, but during a start up, often a path is unclear. When an unclear path happens, “gaps” are filled with not so great things. Here are a few types of those personalities that can rear their ugly head:
The Dreamer- It reminds me of when I was young and smoking pot with friends, and coming up with an idea. “Yeah man, and then we can…”. As you can imagine, no call to action with any of these “brilliant” ideas, and the dreamer loves to spend hours expanding on anything that gets everyone’s attention, Continue reading
Internet advertising is now part of the business world. What I mean is it works just like offline businesses in the way that it’s location, location, location, and right now the internet is where people are gathering(over 1/3 of their waking time), but many businesses see advertising on the NET and assign it with little value because it’s not tangible, and they refuse to validate it’s business potential to increase revenue.
When companies start an advertising campaign, they assume it works Continue reading
So someone is building a website on turtle grooming, but many don’t know that one of the MAJOR factors that Google looks at in the position of placement on it’s search engine is keywords located in the domain name of a site. STOP!!! You are telling me if I have a site named turtlegrooming.com, it will rank higher under the keywords ‘turtle grooming’ than if I call it mygreenmomo.com?? Yes Alice, with all other factors being the same, now you’re cookin’ and it will show by beating your competition. Continue reading
First, let me say as a web professional, I have a very strong sales background connecting with clients including property management, IT, security, and of course desktop PC’s. I learned sales closing and marketing tactics over the years from a wide variety of companies. Some successful, and some not so much. My favorite source for the way I approach clients is not from a new modern model, but from a man who sold pots and pans, Zig Ziglar. In one of his books, he viewed almost everyone he encountered as a client in some capacity Continue reading
A lot of this business is resources, and resource management. But the thing I see too much, is many companies spend way too much time building a profile, and not the company infrastructure itself. When a prospective client comes to your company in need of work, not only are they given a short resume(is ok in the beginning), they are also supplied with little to meet their business needs except some words on how great your organization is.
Too many people do this for an easy buck and don’t treat it for what it is…a business. Affiliate just means nothing these days, and if you are breathing, a human life form(questionable), and can stick your tiny little link into any page by the miracle of copy-paste, you can be an AFFILIATE MARKETER, con-grad-u-damn-lations! This is a business. A tough business. Out of 100 of you that read this, probably only one of you will have any measure of success at all.
If you are in this for the long haul, you are actually in the Promotional Business. Business with a capital B!