Interview with the Buzzom.com CEO discussing it’s history and future(iWebgorilla exclusive).
Buzzom .com is rated one of the top social media tools for Twitter today. I had a chance to do an online interview with the CEO and founder of Buzzom , and InRev Systems, Bhupendra Khanal. We discussed the roots of Buzzom.com and what the future holds.
Question 1- What gave you idea for Buzzom?
Bhupendra: InRev started as a MIS Reporting and Analytics Company and built product for Web based reporting named Scoop. The sales were low for Scoop as it hit the market in Feb 2009 which was mid-recession period.
We then shifted our focus to B2C(business to consumer) through an Economic Reporting Portal for the United States. The product used the Scoop Engine, and it included fantastic statistical and forecasting reports of the US Economy. The product was called FCube (Forecasts for FREE). The data was taken from public sources like BLS(Bureau of Labor Statistics), and the BEA(Bureau of Economic Analysis)etc.
The marketing budget for this venture was low so we shifted our focus on the use of Social Media and this brought the creation of the Twitin applications for our own use. Twitin worked great for us so we decided to bring it to the market. It changed our fortune as people loved the product and we rebranded the product as Buzzom.
Question: 2- What was the largest challenge that Buzzom faced?
Bhupendra: The biggest challenge has been with catering the increasing demand for infrastructure. Buzzom is loved by most of its users and the acquisition and retention rate of users is great. But we never had the liberty to go more aggressive, which we wanted to do.
We are offering opportunities for investments in Buzzom and when we reach our goal, we plan to go full scale to the social media market and try to gain the maximum share in of the SMM and Engagement Space.
Question: 3- What is the future plans for Buzzom?
Bhupendra: We are bringing Social CRM(Customer Relationship Management) Suite in next 6 months. The first release is planned in 2 months, and it will have Social Marketing Campaign along with basic Social Brand Management features.
Buzzom.com will have more FREE features too. This includes basic status message scheduling and some facilities for social networks like LinkedIn, MySpace, Youtube and Google Buzz.
We are also doing some research on bringing Social Bookmarking within the Social Marketing Campaign framework of Buzzom.
Question: 4- What are your personal projects?
Bhupendra: I have deep interests in integrating World data, and FCube was my pet project in the company. I have stopped all my personal projects now and am fully focused on the current company works, but at the right opportunity, I want to bring FCube back(may or may not from InRev). Next time when FCube comes, it will be for all Global Public Databases.