Internet Radio and a New Marketing Method for Online Business
Internet radio for business and internet marketing is now a viable media to get a message out with minimal cost and grown beyond the realm of casual hobbyist. To get started with your internet station, use SHOUT cast http://shoutcast.com or ICEcast http://Icecast.org from your living room with WINAMP http://winamp.com and a SHOUTcast DSP http://shoutcast.com/download or EDCAST http://oddsock.org . The best thing is this setup is totally free. To play licensed music, there is very affordable royalty licensing available from companies like LIVE365, SWCast, or Loudcaster. You don’t want to spend money on licensed music? Find people that will consent to you playing their creative commons music like for example, http://www.archive.org/details/opensource_audio, or use small bands in your area for your media.
Internet radio is also great for affiliate marketing and local businesses because you can add your own commercials to the streams. For search engine position and optimization, realize you can have ID3 Tag data (your song name and Band title) appear on your site from the player you’re using. It’s is a great way for increasing your SERP(search engine results page or where you site gets listed) and Search Engine Optimization with content always switching on the page of you internet station, and band names always support key word searches. Tip for community based internet broadcasting websites: let people know events, offers, or specials they might overlook through your stream and have this information somewhere on your page. Marketing in your media stream and on your page doubles the conversions/success. For affiliate marketing and businesses this is a way to reach customers who will listen to your ads if the radio programming is good. Remember, you can advertise anything through your stream.