Web Marketing NOT 101! 99 Class- Don’t Let the Word Affiliate Depreciate What You Do
Too many people do this for an easy buck and don’t treat it for what it is…a business. Affiliate just means nothing these days, and if you are breathing, a human life form(questionable), and can stick your tiny little link into any page by the miracle of copy-paste, you can be an AFFILIATE MARKETER, con-grad-u-damn-lations! This is a business. A tough business. Out of 100 of you that read this, probably only one of you will have any measure of success at all.
If you are in this for the long haul, you are actually in the Promotional Business. Business with a capital B!
Question, would NBC let a program on the air if it stinks(ok NBC may be a bad example), but my point is the content of the program determines ratings, and the higher ratings mean more advertisers will want to sell their product? You are like the role of NBC. If you can’t understand this concept, you’re in the wrong business. PERIOD!
Do you choose the products you promote carefully?
Do you have a plan to promote them?
Do you spend a lot of time building business to business relationships?
Are you in contact with someone(owner or affiliate mgr) for the product you are promoting? – Incidentally, if they don’t respond, drop them like a steaming hot rotten slimey potato. Reasons for this go beyond just sucking up.
Do you understand vertical and lateral marketing? Google it!
Do you understand some about the backend of the business(basic coding and basic SEO)? Another incidentally, if you depend on one website and organic search, go in peace, and enjoy the fruits of your labor, and please,,, never return. Unless your site is a major player, guess what? YOU HAVE TO DRIVE TRAFFIC INTO YOUR SITE/LINKS!
If your product(the one your promoting) was a person, can you look them in the eye and say you’re doing your best?
If a plan is not working, are you willing to adjust your marketing to make it viable?
Can you understand the stats on your reports?
In a quiet, all so soft spoken voice, I would now ask you…how would NBC answer these questions with regards to their business?